Tiffany Lambert 3/22/2016
Private. Collaborators only.
Looking to cultural critic Raymond Williams, a rise in the use and purchase of goods (and therefore users) can also be traced within the etymology of the word consumer. By his account, expounded upon in Keywords: A Vocabulary of Culture and Society (1976), “In almost all its early English uses, consume had an unfavourable sense; it meant to destroy, to use up, to waste, to exhaust. It was from the middle 18th century that consumer began to emerge in a neutral sense in descriptions of bourgeois political economy.”