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Eitan Reich 3/16/2016
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Private. Collaborators only.
Love this piece and the Journal- thanks! But It seems to me that disruption is not just about users’s desires or behaviours it’s more about transforming the user all together. Where Henry Ford succeded in making us all into drivers, it’s the driver-less car’s turn to make us something new. See what I wrote about this here - https://complextochangeblog.wordpress.com/2016/03/08/disruption-means-transforming-your-users/