Peter Hartree 3/13/2016
Private. Collaborators only.
Selection made on Version 19
To gain users – and to retain them – designers are drawing upon principles also set forth by Don Norman, in his 1986 “The Psychology of Everyday Things.” In the book, Norman proposes “User Centered Design” (UCD) which is still in active and successful use 20 years later by some of the largest global design consultancies.
The Psychology of Everyday Things
Pretty sure the book referred to here is The Design of Everyday things.