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Chad Vavra 3/13/2016
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Private. Collaborators only.
I think about the distinction between creative led companies and others in that the creative led solve for questions, the others solve for answers. I believe that this still holds true, but that in the future design will not end with solutions. When systems adapt to other systems, and both systems learn from each other without the intervention of a person, design becomes the place where these systems perform.
And so the role of a creative designer will change from one that provides a solution to a question to one that understands the systems and creates a creative place for them to evolve their own solutions.