To design without an evidence- based, ethnographic approach at this time in age equals to sleepwalking. The effort of pointing the way that it is imperative for us to start moving from a user-centric design ethos which often leads to “aggregates of solutions” (which may be connected or not), towards one that is system’s centric & holistic and hits straight into the core of a new design ethos.We are all striving to constinuosly learn, to adapt, to reach a sustainable and long lasting model, one capable of equilibrium and self-regulation. Is there any alternative or choice? I believe there is not. Thank you for a very well articulated, provocative, and enlightened discourse.